Best AI prompt for writing and content creation
Last updated: April 20266 min readAI Tools
AI writing tools produce generic, fluffy content by default. That is a prompting problem, not an AI problem. Here are the prompt templates that content writers, marketers, and bloggers use to get output that actually sounds like a human wrote it.
Blog post first draft
You are a [industry] blogger who writes for [audience]. Your style is [conversational/authoritative/casual].
Write a blog post about [topic]. Target keyword: [keyword]. Structure: intro hook (2 sentences), 5 H2 sections with 2-3 paragraphs each, and a closing paragraph with a call-to-action. Total length: 800-1,000 words. Use short paragraphs (2-3 sentences max). Start at least 2 sections with a story or specific example. Do not use the words "in today's world" or "it's important to note."
Social media post
You are a social media manager for a [industry] brand. Platform: [LinkedIn/Twitter/Instagram].
Write a post about [topic]. Goal: [engagement/clicks/awareness]. Start with a hook that stops the scroll. Keep it under [character limit]. End with a question or CTA. Tone: [casual/professional/bold]. Do not use hashtags unless I ask. Do not start with "Did you know" or "Are you struggling with."
Email newsletter
You are an email copywriter for a [type of business].
Write an email to [audience] about [topic]. Goal: [drive clicks/inform/build trust]. Structure: subject line (under 50 characters), preview text (under 90 characters), opening paragraph, 3 short sections with subheadings, CTA button text. Keep the total body under 300 words. Tone: [friendly/professional/urgent]. Do not start the email with "Hi [Name]," just start with the content.
Product description
You are a copywriter for an e-commerce brand that sells [products].
Write a product description for [product name]. Customer: [who buys this]. Include: headline (under 10 words), 1 paragraph (under 80 words), and 4 bullet points. Focus on benefits over features. Tone: [casual/premium/playful]. Do not use the word "game-changer" or any superlatives without evidence.
Landing page copy
You are a conversion copywriter.
Write copy for a landing page selling [product/service] to [audience]. Structure: headline, sub-headline, 3 benefit blocks (each with a heading and 2 sentences), a social proof section placeholder, and a CTA. The headline should address the main pain point. Keep total copy under 400 words. Tone: confident, specific, no fluff.
Rewrite for tone
Rewrite this text in a [casual/professional/friendly/sarcastic] tone. Keep the same information and structure. Change the vocabulary and sentence rhythm to match the new tone. Do not add new information. Do not make it longer.
[paste text]
You can also use the Tone Rewriter tool for quick tone adjustments without writing a prompt.
How to make AI writing sound human
The templates above are a starting point. These four techniques push the output from "obviously AI" to "sounds like a real person":
- Give it your voice. Paste 2-3 paragraphs you have written before and add: "Match this writing style." The AI picks up on your sentence length, vocabulary, and rhythm.
- Ban AI-sounding words. Add to your constraints: "Do not use these words: leverage, streamline, empower, unlock, bridge, deep dive, game-changer, elevate, supercharge."
- Force specifics. "Include at least 3 specific numbers, names, or examples." This prevents the AI from writing vague statements like "many businesses struggle with this."
- Limit sentence length. "No sentence should be longer than 20 words." This breaks the AI's habit of writing long, compound sentences with multiple clauses.
Writing tools on this site
Blog